Improving Choice, Consent & Respect in Maternity Care
EquiBirth is a haPPIE™ project focused on improving maternity care experiences for women and birthing people from racial and ethnic minority communities across the UK.
This project aims to strengthen how choice, informed consent, and respectful care are experienced in real-world maternity services. It supports clearer, more meaningful conversations between women and healthcare professionals so people feel heard, informed, and able to make decisions about their care.
EquiBirth is designed with and for underrepresented communities, shaped by what women say they need to feel safe, respected, and in control of their maternity journey.
Gather lived experiences from women and birthing people
Identify gaps in choice, consent, and respectful care
Co-create practical, real-world recommendations
Ensure voices from diverse communities are heard and acted upon
When communication is unclear, informed consent becomes difficult.
In maternity care, individuals are sometimes offered monitoring or interventions without fully understanding:
What the option is
What it may lead to
What alternatives are available
EquiBirth exists to change this by creating:
Clear, accessible information people can actually use
Respectful conversations about risk without pressure or fear-based language
Greater trust for women from communities who may already feel unheard

All participants will receive a Patient Information Sheet outlining the study
A Consent Form will be provided prior to participation
Participation is voluntary and confidential
You may withdraw at any time
You will be reimbursed for your time at £25 voucher
These documents will be shared as attachments after you express interest.
Participants can support the project in ways that feel comfortable:
Taking part in online or in-person focus groups
Joining 1:1 interviews to share lived experiences
Reviewing resources, tools, or service information
Contributing to co-design discussions and recommendations
Helping shape what “good consent” looks like in real life
Does any of this describe you:
Black (e.g. British, African, Caribbean, or other heritage)
Asian (e.g. Indian, Pakistani, Bangladeshi, Chinese, or other heritage)
Mixed race (e.g. Asian and White or other mixed heritage)
Other minority communities (e.g. Arab, Kurdish, or similar)
AND
Are accessing or have accessed UK (NHS) maternity services
You do not need to speak or read English telephone interpreters can be provided.
Must be 18+
Must have experience with UK maternity services (recent or past)
Willing to share experiences in a safe, respectful environment
Able to provide informed consent
Clear, public-friendly resources for women and families
Practical tools and learning content for healthcare professionals
Insights to support improvements in maternity policy and services
This is research designed to lead to real change, not sit on a shelf.
Support & Care
We prioritise participant wellbeing throughout:
Safe, respectful spaces for sharing experiences
Wellbeing check-ins during participation
Access to additional support if discussions feel difficult
We would love to hear from you if you live in Nottingham and can attend one of our face to face work shops or focus groups. Transport funds available.
